When Salesforce entrusted Mosaic Live to manage their Agentforce World Tour Essentials event, it wasn’t just another project. It was an opportunity to craft something remarkable an experience that embodied Salesforce’s values of innovation, trust, and customer success.
As a leading event management company in Dubai, delivering seamless, high-impact events is what we do best. Our mission for this event was simple yet ambitious: create an experience that felt as good as it looked, one that connected the Salesforce community on every level.
Designing an Event Ecosystem, Not Just a Conference
This was no ordinary conference. With 4,000+ attendees, seven breakout stages, 50 partner booths, two interactive customer activations, and a dedicated VIP executive lounge, precision was non-negotiable.
We approached the event as a large-scale ecosystem, mapping out every detail through strategic planning and timeline management. Venue sourcing and layout design were crafted to ensure every space had a purpose from high-energy stages to quieter networking corners.
Aligning Content and Experience
Partnering with Salesforce’s content team was a key focus. Every speaker session, breakout topic, and piece of event content was timed and coordinated to keep energy high and messaging consistent. Our creative team designed immersive, branded environments that reflected Salesforce’s identity while remaining polished, warm, and inviting.
VIP Executive Lounge: A Space for Meaningful Connections
For senior executives, Salesforce staff, and select guests, we curated a VIP Executive Lounge. This elegant space offered a calm retreat for networking, personal conversations, and quiet moments between sessions. The experience continued with an intimate VIP lunch, fostering dialogue among leadership and partners in a relaxed setting.
Celebrating Partners with Impact
The day concluded with a Partner Awards Ceremony honoring Salesforce’s top partners for their exceptional performance. This celebratory moment underscored the event’s core spirit collaboration, recognition, and long-term partnership.
A Unified, Seamless Experience
The results spoke for themselves. Attendees, partners, and Salesforce teams shared glowing feedback about the event’s energy, flow, and seamless execution. From the moment guests arrived, every touchpoint felt intentional and connected.
At Mosaic Live, we believe great events don’t just impress on the surface. They build communities, strengthen relationships, and leave lasting memories. The Agentforce World Tour Essentials was proof of what thoughtful planning and expert management can achieve.
Ready to make your next corporate event stand out?
Get in touch with Mosaic Live and let us bring your vision to life.